We’ve seen a surge in branded construction sites, particularly in metropolitan areas, and for good reason. Branding your construction site is an inexpensive yet surprisingly effective form of advertising. Note that many construction sites have a large perimeter and require some form of site containment. Especially in developed areas, your site is likely to border a busy road or sidewalk.
Whether you rent a temporary construction fence (“fence rental temporary in Egmont”), covered walkways, or hoarding, your site perimeter can serve as a giant billboard with high visibility. Today, at Startek Industrial, we’ll share a few of our ideas for how to brand your construction site. We’ll also explore in brief why you should consider doing so.
Why is Branding Your Construction Site a Good Idea?
In a nutshell, adding branding to your site perimeter can improve brand awareness and help drive sales. With such stiff competition in the construction industry, it’s extremely crucial these days to put your brand equity into your work. This is especially true for high-value or noteworthy projects. Companies with a strong brand value generate higher earnings before interest and taxes (EBIT) margin than others.
Consistency is key, and it takes five to seven impressions before someone will remember your brand. Consistently presenting your brand can lead to an average revenue increase of ten to twenty percent. Market research shows that even simply using a signature colour can increase brand recognition by up to a whopping eighty percent.
Outdoor advertising carries a lower cost per impression than other advertising channels. Think about how many people will see your site as they ride, walk, bike, or drive by. Now compare the price of your outdoor banners (“fence rental temporary in Egmont”) with the cost of other forms of advertising. The latter includes print advertisements or television and radio commercials. Flaunting your brand across your privacy fence screens is a comparatively inexpensive option.
Branded hoardings or fence screens can be eye-catching without being intrusive. Since they serve as a kind of backdrop, the right design can genuinely capture one’s attention without being disruptive. Other advertising methods, such as television commercials or radio advertisements, can leave a negative impression. And they can interrupt the viewers’ or listeners’ activity. It’s also easy to change the channel or station to avoid being exposed to those advertisements!
A branded construction site is sort of a free meal to anyone who may come across it. It maximizes your exposure without requiring your audience to opt in, subscribe, or enrol. A branded construction site categorically targets the people who live and work in that particular neighbourhood. And it’s particularly great if your property will have units available to individuals and businesses. Finally, this (“fence rental temporary in Egmont”) is certainly one of the few forms of publicity where your message is advertised twenty-four hours a day and seven days a week!
Branding Your Construction Site with Custom Fence Screens
Branded fence screening (“fence rental temporary in Egmont”) is no doubt an excellent option if you plan to rent temporary fences and are hoping for maximum impact in the first place. Sometimes called a fence wrap, it comes in a variety of densities so that you can ask for an increasingly transparent or more opaque appearance. The nice thing about a custom construction fence screen is that it kills three birds with a single stone. Call Startek Industrial now to schedule a consultation at your convenience!
